Hermes Flagship store at ICONSIAM
Bangkok, Thailand
Structure, display, and atmosphere are resolved as one, creating a retail environment that is both immersive and materially grounded.
Location
Bangkok, Thailand
Scale
750 m2
Category
Luxury Retail
Budget
$5m (USD)
Status
Complete
Located on the banks of the Chao Phraya River, the Hermès store at ICONSIAM brings together precision and material warmth within one of Bangkok’s most prominent luxury retail destinations.
Enter Projects Asia conceived, designed, developed, fabricated, and installed the internal rattan architecture, working in collaboration with RDAI as the architects of record.
The project centers on a series of continuous, sculptural elements that integrate display within their structure—forming a unified architectural system rather than applied fixtures.
Executed to the exacting standards of high-end luxury retail, the rattan elements demonstrate a high level of control and precision, translating a plant-based material into a refined spatial language.
Structure, display, and atmosphere are resolved as one, creating a retail environment that is both immersive and materially grounded.
The project reflects Enter Projects Asia’s commitment to plant-based materials at architectural scale—where craft, precision, and performance converge within a highly controlled environment.
To find out more about this project